Islabikes privacy policy

We are committed to safeguarding the privacy of our website visitors and customers; this policy explains how we do this.

What information do we collect?

We may collect, store and use the following kinds of information:

a. information about your visits and activity on our website (including your IP address, geographical location, browser type and version, operating system, referral source, length of visit, page views, website navigation).

b. personal information that you provide to us for the purpose of purchasing a product (including name, address, telephone numbers, email and credit/debit card information).

c. any other information that you choose to send to us.

What do we use your information for?

Your data will be used for two broad purposes:

a) Marketing communications
After 25th May 2018, in line with new legislation, Islabikes will only send marketing communications to customers who have expressly opted-in to receiving it. This may include:

Tips and guidance to help you get the best out of our products
News to help enhance all aspects of you or your families experience of cycling
Details of new products and services
To ask for your feedback

b) Communications relating to your purchase
Islabikes reserves the right to hold personal data for contacting you with important information about your purchase(s). Namely, order and delivery confirmations, issues with the processing of card payments, or in the unlikely event of a product recall.

Your right to opt-out of marketing communications

You can opt-out of receiving marketing communications at any time by clicking on the unsubscribe link at the bottom of any marketing email from us.

Every time you make a purchase from Islabikes, by any method, you will be asked whether you are happy to receive marketing communications and this will override your previous communication preferences.

Use of third parties

There are some instances where data is shared with third parties for the essential purpose of fulfilling your order. For example, your address is shared with our courier company for the purpose of delivering your order. However, we only share the information that is necessary for any given purpose. Islabikes hold copies of our suppliers’ data protection policies to verify their compliance with data protection law. Your data will never be shared with or sold to third parties for marketing purposes.

Other individual rights

On the 25th May 2018 new data protection legislation was introduced in the EU. You can read more about the rights this legislation gives to individuals on the website of the Information Commissioners Officer (ICO) (link to: https://ico.org.uk/for-organisations/guide-to-data-protection/guide-to-the-general-data-protection-regulation-gdpr/individual-rights/). Islabikes take data protection laws seriously and have policies and procedures in place to ensure adherence.

A cookie is a file containing an identifier (a string of letters and numbers) that is sent by a web server to a web browser and stored by the browser. The identifier is then sent back to the server each time the browser requests a page from the server. This enables the web server to identify and track the web browser.

We may use both “session” cookies and “persistent” cookies on the website. Session cookies will be deleted from your computer when you close your browser. Persistent cookies will remain stored on your computer until deleted, or until they reach a specified expiry date.

We will use the session cookies to: keep track of you whilst you navigate the website. We will use the persistent cookies to: enable our website to recognise you when you visit and to understand your preferences in relation to the use of our website.

Islabikes may use Google AdWords Remarketing to target advertising across the Internet. AdWords remarketing will display relevant ads tailored to you based on what parts of the Islabikes website you have viewed by placing a cookie on your machine. This cookie does not in any way identify you or provide access to your computer. The cookie is used to say “This person visited this page, so show them ads relating to that page.” Google AdWords Remarketing allows us to tailor our marketing to better suit your needs and only display ads that are relevant to you.

We use Google Analytics to analyse the use of our website. Google Analytics generates statistical and other information about website use by means of cookies, which are stored on users’ computers. The information generated relating to our website is used to create reports about the use of the website. Google will store this information. Please read Google’s privacy policy for further information.